Presentation is Everything and Content is King

Presentation is more important than you might think. Fresh graphics and content as well as placement, design and cutting edge development are all important elements in attracting visitors.

by David Northcutt

Whatever your goal, you need a website that people want to visit. Although there are many elements to having a website that people want to visit it all starts with presentation.

Presentation is more important than you might think.  Fresh graphics and content as well as placement, design and cutting edge development are all important elements in attracting visitors. 

What are your graphics like on your website?  Are they fresh and inviting?  Do they represent the message you want to get across?  Are you lacking a brand or logo that people can remember you by?

If your website isn’t organized and visually appealing you will make it difficult to catch your visitors eye and keep their attention.  Image is everything, nobody wants to eat at a dirty restaurant or shop in a crowded and cluttered department store.  The web is no different, if users don’t like what they see or have a hard time finding what it is they are looking for, they will quickly click to find another resource.  

How about your content?  When was the last time you added new content?  Is there something for your visitors to come back to see or have they read everything they need to know?

Content is King.  Not only is content what the search engines feed off of, it’s your only way of representing your business and communicating your beliefs to your internet audience.  If your website copy is stale, your traffic will reflect it.   So don’t hold back on keeping your website up to date with the latest news, products, services, or your opinions. 

Maybe you are answering yes to some of these questions but not all of them.   Whether your site needs a little bit of help or a lot of help, there is no reason to get overwhelmed.  nTier Designer is a service which allows experienced web designers to work with you on an ongoing basis to make sure your website design is in line with today’s latest trends and that your content is always up to date.