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What would happen if you walked into your company and the labels on all the file cabinets, drawers and folders were missing? How would you find anything? This is what your business on the web would be like without a content management system, without a database to organize and manage all the information and files of your company.
Content is the information that runs Your business. You must be in control of the content on your site at all times. You need to keep it fresh without having to learn how to be a programmer. You should only need to have the most basic computer skills. Content that can be managed by a content management system includes Your Message, Vision, Mission, Products, Services, Press Releases, FAQ, Customer Information, Calendar of Events, Identity, Images, Intellectual Property, Agreements, Schedules, Internal Communications, External Communications, Investor Information,…all of the who, what, where, how, when and why of your business.
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