| The Web is a shopping mall with a million stores at the fingertips.
You have one chance to allow the buying experience to succeed for your customer. When they make a purchase smoothly that first time, they develop confidence. They remember where and how to win... on your site.
Winning Transaction Strategies:
Facilitate your customer’s achievement of their goals.
Easy to see
Easy to understand
Easy to identify quality and value
Easy to order
Easy to pay
Easy to ship
Their goal is to have a wonderful experience and a smooth transaction
When it's easy to achieve their goals, you can grow your business
|
