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eBusiness Strategies

Genacom is highly focused on supporting the eBusiness Strategies of client organization in order to achieve optimal business results from their eBusiness activities. Since the mid nineties, businesses have come to realize that more and more of their business will be conducted on or from the Internet and to a large extent even Brick-and-Mortar business success depends on eBusiness approaches and functionality. No business can ignore the Internet based eBusiness (or electronic business) aspects of any organization.

Even though eBusiness is a new method, its critical factors are still by-and-large the same as the old Brick-and-Mortar methods and they consist of the following aspects critical to success:

  • Increase revenue and profitability
  • Automate business processes
  • Increase visibility
  • Lower operation costs
  • Increase conversion rates
  • Enhance message interest
  • Captivate audiences by providing message clarity

First success factor is to increase revenue and profitability by minimizing expenses

The automation of business processes will likely results in a reduction of costs, thereby increasing profitability

In order to increase revenue, a business has to be able to connect to more clients and is usually a result of increased visibility.

Increased profitability is a result of increasing revenue, while lowering operations costs.

Conducting business on the Internet is a result of exposure to a large number of visitors to the business’s website, a small number of such visits eventually resulting in a new customer transaction (even if it’s a B&M transaction) resulting from a prior visit to the website. The ratio of new customers resulting from website activities is generally referred-to as the website’s conversion rate.

The message the business “broadcasts” over the Internet determines the general reach and certainly the conversion rate of the business. Increased message interest is a sure way to improve the conversion rate over time.

Clients are attracted to businesses able to convey their value proposition clearly and succinctly. A clear, unambiguous message will generally captivate prospects by the clarity of the conveyed message and is likely to stand out from any crowded competitive field that generally is sending out an unclear message

Website Management

  • Code warranty support
  • Database support
  • Performance tuning support
  • Server Management
  • Server Performance Support

Websites, like any other resource of any business, need management attention and ongoing improvement. There are two very important aspects of websites that make it a very high priority resource:

  • More and more business is coming directly or indirectly from a website.
  • Websites are “unattended” resources, therefore there is no chance that a company representative (like a clerk or salesperson) is able to interact with a prospect or customer and answer questions, correct incorrect impressions and help the visitor achieve their objective quickly and easily. Therefore websites need to have 24/7/365 availability, fast response times, be “self- sufficient” namely be easy to use, complete and all encompassing.

In order to support businesses be able to provide a stable, fast and comprehensive Internet website, Genacom is dedicated to offer the following services to ensure business success:

Website functionality depends on the website programming source code be able to perform all website functions accurately, quickly and completely. By offering website warranty code support, Genacom ensures that the business customer will not incur delays if any aspect of the website is found to have incorrect functionality. With source code support, Genacom website specialists will monitor the website functionality and take corrective action if anything needs attention and a fix.

Websites will utilize a data base for any data content, such as customer data, product data, staff data, delivery methods data, document support data and other aspects of data used by the business. Data bases require accuracy, stability, data quality and responsiveness. A business’s functionality and thereby its profitability will depend largely on the quality of its data base. As the saying goes: "Garbage in - Garbage out". Genacom has the tools and the expertise to monitor and correct any data base issues for organizations, both large or small.

Rapid operations depend on a website that performs well. Performance tuning is done to ensure the hardware and the software are performing jointly in an optimal fashion. Genacom is expert at fine tuning the performance of websites.

The hardware performance optimization depends on accurate and timely server management. Such server management involves many aspects including:

  • Virus protection
  • Intrusion prevention and monitoring
  • Hardware “health” monitoring (noise, vibration, etc.)
  • Operating systems upgrades
  • Hard drive health monitoring and fast repairs if needed

Server performance support involves hard drive defragmentation, operating systems monitoring and overall systems health tracking, to avoid overheating and other similar problems that may affect performance adversely.

Social Media Marketing

  • Creation of social networking profiles
  • Customization of social networking websites
  • Creation of content for social networks
  • Blog article creation and promotion
  • Viral marketing and social bookmarking
  • Building links from trusted websites and networks

Social Media marketing is the newest form of marketing resulting from the available methods of interacting with prospects and customer via the Internet. These approaches are a direct result of the Web 2.0-style websites offering individuals and companies the ability to create customized and “personalized” webpages permitting interaction with the visitors. The Web 2.0 nature of these webpages enables a two-way interaction between the creator of the webpage and the visitor to the site, as opposed to the strictly one-way method of the Web 1.0 approaches earlier.

The currently most popular Web 2.0 interactive websites are:

  • Blogs (TypePad, WordPress, BlogSpot, etc.)
  • FaceBook
  • YouTube
  • MySpace
  • Twitter
  • And a number of rapidly growing other sites too numerous to list.

Due to the growing number of these Social Media websites, it is becoming more and more important to find ways of reaching prospects and customers and “bringing them” to these Social Media websites. The goal is to engage prospects and visitors in some sort of interaction with the company’s Social Media website, as these interactions can potentially lead to future business activities.

The steps necessary to enable these interactions with Social Media websites, are as follows:

  • The first step is the design and building of the Social Media web entity
  • The second step is the customization of the web entity
  • The next step is the creation of the content, both visual and textual
  • Once the site is designed, created and hosted, the next set of steps consists of promoting the site by spreading the word about its existence and location. The steps of promotion consist of the following activities:
    1. Blogging about the site
    2. Spreading information about the site by “viral” methods, which consists of attempting to have others, spread the word further to their contacts. Viral methods rely on a “pyramid” effect, where the initial message may reach 3 people, who in turn may send it out to three people each, whereby over several generations, the word gets out to a very large number of people, resulting from this “multiplier” effect.
    3. Linking to the Social Media websites from other popular websites by building links to build traffic

Website Support Services

  • Security and privacy services
  • Compliancy and security auditing
  • Offsite backup of all assets
  • Server configuration backup
  • Monitor applications, databases, and hardware
  • Emergency remediation services

Website support services consist of various activities to ensure full, efficient and safe operation of a website. These activities include software, hardware and data protection actions. Such protection consists of ongoing background monitoring, periodic scans and manual reviews of the respective hardware, software and data components.

The security and service elements consist of the following:

  • Real-time scanning of security issues
  • Real time scanning of privacy elements

The periodic audit activities consist of the following:

  • Application compliance audits for regulatory or required financial practices
  • Application security audits for regulatory or required financial practices

Contingency planning consists of periodic back ups of both application software and application data, in case an emergency need arises to have to recreate the server functionality due to a disaster. Such backups consist of the following steps:

  • Offsite backup of application data
  • Offsite backup of application software
  • Offsite backup of hardware configuration details
  • Offsite backup of software configuration details
  • Periodic restoration exercises to ensure the ability to quickly recreate the server and return it to full and rapid functionality

Performance monitoring of functionality is required to ensure efficient operation of the server and its applications, and these consist of the following activities:

  • Application response times to transactions
  • Hardware performance under various load-factors
  • Data base response times to data base transaction requests and updates

Emergency remediation services consist of the following activities:

  • Documentation of operation procedures (daily, weekly, monthly, etc.)
  • Documentation of hardware components used in the server configuration
  • Documentation of software configuration and installation
  • Remediation “drills” to ensure that all the required procedure details and specifications details are both accessible and actionable

Website Upgrades

  • Add new features to your website
  • Keep website design up to date
  • Enhance user experience
  • Increase effectiveness of website
  • Website redesign services

Website upgrades offer ongoing activities for the normal evolution of websites.

In most situations websites require changes in both visual and textual content as time goes on and ensure the website keeps a current and appealing look to the visitor, whether on a first visit or after many repeat visits.

Website upgrades consist of the following:

  • Redesign and add new and modified content
  • Design and deploy fresh content
  • Upgrade graphic design components
  • Enhance the usability of the site to improve the user experience
  • Update the website as time progresses, related to Copyright dates, calendar components, etc.
  • Ensure the website looks fresh and never out-of-date
  • Add or modify included Web 2.0 components, adding new Social Media links for Blogs, Twitter accounts, FaceBook, YouTube, MySpace identities, etc.
  • Add modern and up-to-date graphic components, like image slide-shows, Flash components, Audio files, call-back features, etc.