RESEARCH - Define business goals and developing strategies based on research.

• Consultation to discover business objectives
• Identification of marketing goals based on objectives
• Review of current marketing material and user interfaces
• Initiate competitive analysis of current market

• Research current industry trends
• Discover social behavior of your targeted market
• Identification of effective keywords based on trends
• Custom Social Media Marketing Plan built around research

CREATE - Creation of social networking profiles, blogs and interesting content.

• Creation of Social Networking user accounts and profiles
• Creation of Facebook fan pages and unique URL
• Customization of popular social networking profiles
• Creation of interesting content to promote conversation

• Development of Custom Applications
• Creation of YouTube Videos, iPhone applications
• Custom designed landing pages for specific desired user flow
• Creation of mobile friendly website

OPTIMIZE - Optimization of all current and new content as well as user processes.

• Restructure Content and Optimize for Relevant Keywords
• Perform on page SEO tasks for all current website content
• Optimize copy for meta descriptions and Social Media Ads
• Create sitemap, breadcrumbs, and update navigation

• Refresh or Upgrade website design to increase usability
• Maximize conversion by adding calls to action
• Enhance user experience and simplify processes
• Optimize content distributed amongst platforms with keywords

PROMOTE - Publicize your business and promote created content.

• Promote optimized content amongst networking profiles
• Build trusted links amongst social media venues
• Post content and share information
• Answer questions from user generated content

• Submit your articles to industry specific social venues
• Social Media advertisement creation
• Banner Advertisement Management and Newsletters
• Build networks and interact to keep people talking

CONVERT - Generate awareness and convert lookers to customers.

• Custom Designed Landing Pages with specific calls to action
• Custom Graphic Design for Call to Action Buttons
• Custom application development to capture user interest
• Integration of third party applications for conversion efforts

• Online Form creation and database development
• Content Creation for online forms and inquiries
• Newsletter system and HTML email templates creation
• Customization of Customer Relationship Management system

ANALYZE - Analyzation of reports from all marketing efforts and adjust.

• Analyze results from marketing data on an ongoing basis
• Review Industry trends and continue competitive analysis
• Adjust strategies to maximize opportunities for conversion
• Restructure Marketing efforts and tasks based on strategies

• Study conversion rates and make changes according to results
• Improve return on investments by implementing changes
• Build new campaigns based on results from analytics
• Continue to analyze all efforts and costs for effectiveness