David Northcutt
Founder of Genacom, Inc. and the company's Project Coordinator & Software Architect. David has managed, built and rescued websites for growing businesses since 2000, including the 22-language claims platform for the Google click-fraud settlement and the nTier managed-support program resold by NTT America.
About David
David Northcutt started Genacom in Napa, California in 2000 with a simple thesis: growing companies should not have to choose between hiring an expensive in-house web team and gambling on freelancers. Twenty-five years later Genacom manages more than 500 websites on one flat monthly fee, and David still leads project coordination and software architecture, working directly with clients to turn requirements into clear, well-executed systems.
His work spans enterprise projects for Google, NTT Communications, Hearst, DirecTV, Jacuzzi and Spalding, and hundreds of medium-sized manufacturers, e-commerce brands, professional-service firms and universities. He writes about website management, security, backups, monitoring and why flat-fee support produces better websites than hourly billing.
- Role: Founder, Project Coordinator & Software Architect, Genacom, Inc.
- Focus: website management, managed hosting, security, application architecture, legacy-system integration
- Location: Napa, California; clients nationwide
- Contact: book a 1:1 strategy call or +1 (707) 226-7000
- Personal site: davidnorthcutt.com
Articles by David
- Why Website Management Services Are Essential for Business Growth (Jun 4, 2026)
- Why would it be better to hire a website management company versus an in house webmaster? (Jan 26, 2023)
- Why it’s important to hire a specialized website management company other than a company that specializes building websites (Jan 20, 2023)
- Why companies need to have 24/7 monitoring & remediation for their website (Jan 13, 2023)
- What would be a good competitive rate for full service website management and 24/7 support (Jan 13, 2023)
- The benefits to redesigning your website every few years (Jan 13, 2023)
- Hiring a website management company can make your website “Worry Free” so you can focus on your business (Jan 13, 2023)
- Do all website management service providers offer the same service at the same cost? (Jan 13, 2023)
- Benefits from a team understanding latest trends in Marketing (Jan 13, 2023)
- Why is a flat fee model better than billing by the hour for website management (Jan 12, 2023)
- What you should consider when hiring a website management company (Jan 12, 2023)
- What are the benefits of having a professionally designed website for your business (Jan 12, 2023)
- We understand exceptional customer service and is why we retain clients (Jan 12, 2023)
- The benefits of housing your website in Genacom’s secure data center (Jan 12, 2023)
- Our marketing strategy for clients explained (Jan 12, 2023)
- How can you be at risk by not securing your site by a professional website management company (Jan 12, 2023)
- Why is website management so important for website owners to have (Jan 11, 2023)
- Benefits having a specialized website management team for your website (Jan 11, 2023)
- Upgrade your Online Business (Jul 15, 2020)
- Traditional Marketing is Fading Fast (Jul 15, 2020)
- Social and Viral Marketing (Jul 15, 2020)
- Protecting your Online Data and Reputation (Jul 15, 2020)
- Prevent the Embarrassment of Downtime (Jul 15, 2020)
- Presentation is Everything and Content is King (Jul 15, 2020)
- Every Website has its Unique Problems (Jul 15, 2020)
- Complete Data, Version, and Configuration Backup (Jul 15, 2020)
- Avoid Website and Server Failures (Jul 15, 2020)
- Preventing Website Failure Before it Becomes an Emergency (Jul 13, 2020)
Let’s Talk
A brief conversation about your website and next steps.