Custom Web Development & Design · Since 2000Custom software, built by the team that will maintain it.
Redesigns, e-commerce, custom applications and integrations from Genacom’s in-house team in Napa, California. Fixed price or phased plan, direct expert access, no surprise hourly invoices.
At a glance
An asset, not a liability only one developer understands.
Building with the team that will maintain the code means documentation, monitoring and upgrade paths are designed in from day one, not bolted on after the launch party.
Genacom has been writing production software since 2000. The same programmers and engineers who keep 500+ managed sites running also build new ones, so everything we ship is designed to be maintained, not just launched.
- Fixed price or phased plan, agreed after discovery
- In-house designers and programmers in Napa, California
- Every project lands on an nTier management plan
- Code, accounts and documentation in your name
Completed in 3 weeks and without any bugs we could find, simply amazing.
What we build
For organizations launching new products, modernizing legacy sites, or scaling beyond template-only solutions.
Website redesigns
Modern, fast, accessible sites built on WordPress, Webflow, Shopify or a custom stack, migrated from your existing content without losing rankings.
E-commerce
WooCommerce and Shopify stores, custom checkout and pricing logic, and integrations with fulfillment, inventory and payment systems.
Custom applications
Customer portals, ordering systems, calculators, claims and intake platforms, dashboards and internal tools.
Integrations
CRM, ERP, SSO, marketing automation, payment gateways and third-party APIs, with monitoring after launch.
Legacy modernization
Rebuilding aging .NET, Java or PHP systems on current frameworks while keeping the integrations the business depends on.
Mobile & progressive web apps
Responsive front ends and installable web apps that share one codebase with the site.
Six standards. Every build.
Not options on a quote. The way the work is done.
Built to be maintained
Documented code, version control, staging environments and automated backups from the first commit.
Secure by default
Input validation, prepared statements, role-based access, encrypted secrets and dependency scanning on every build.
Fast by design
Performance budgets, modern image and font handling, and Core Web Vitals checked before launch, not after complaints.
Accessible
Semantic markup, keyboard navigation and WCAG 2.2 review so the site works for every visitor and stays compliant.
Search-ready
Clean URLs, redirects from old pages, structured data and analytics configured so a redesign gains rankings instead of losing them.
Owned by you
Code, accounts and documentation handed over in your name. No proprietary platform holding your site hostage.
From written scope to managed site
One team from the first call through launch, and every month after.
- In writing
Discovery & scope
Requirements, integrations and success metrics written down, with a fixed price or a phased plan.
- In sprints
Design & build
Designers and programmers work in sprints, with staging reviews you can click through.
- Before cutover
QA & launch
Cross-device testing, performance and security checks, redirects and analytics verified before cutover.
- After launch
nTier management
The project moves onto an nTier website management plan so it stays fast, secure and current.
Proven on real projects
22 languages. 3 weeks. Zero bugs found.
Built and deployed the online claims platform managed by Gilardi & Co.: hundreds of thousands of submissions, delivered ahead of schedule.
“Completed in 3 weeks and without any bugs we could find, simply amazing.”
Legacy .NET store, rebuilt on LAMP
A home-grown store modernized on a current stack, with its fulfillment integration kept alive throughout.
VQ OrthoCareSecure ordering, smaller staff load
Built and supported an online ordering system that reduced staffing requirements.
Rock.comConnections, a networking feature
Developed the Connections networking feature for the Rock.com site.
Your project, next on this list.Read the case studiesPricing
Priced before we build.
Fixed price or phased plan
Every project is a fixed price or a phased plan, agreed after discovery. Management after launch is a flat monthly fee: the same team, no hourly invoices, no surprises.
- Discovery firstRequirements, integrations and success metrics written down before any number.
- Fixed price or phased planOne agreed figure for the build, or a phased plan for larger projects.
- Flat monthly fee after launchThe site moves onto nTier management with the team that built it.
No hourly invoices. No surprise overruns.
Outgrown the template?
Any of these is usually the moment a custom build starts paying for itself.
Related reading: the benefits of redesigning your website every few years and why a professionally designed website pays for itself.
Custom web development, in depth
What gets built, the projects behind the claims, how a build runs and the standards every one of them meets.
What we build
Genacom has been writing production software since 2000. The same programmers and engineers who keep 500+ managed sites running also build new ones, which means everything we ship is designed to be maintained, not just launched.
- Website redesigns: modern, fast, accessible sites built on WordPress, Webflow, Shopify or a custom stack, migrated from your existing content without losing rankings.
- E-commerce: WooCommerce and Shopify stores, custom checkout and pricing logic, and integrations with fulfillment, inventory and payment systems.
- Custom applications: customer portals, ordering systems, calculators, claims and intake platforms, dashboards and internal tools.
- Integrations: CRM, ERP, SSO, marketing automation, payment gateways and third-party APIs, with monitoring after launch.
- Legacy modernization: rebuilding aging .NET, Java or PHP systems on current frameworks while keeping the integrations the business depends on.
- Mobile and progressive web apps: responsive front ends and installable web apps that share one codebase with the site.
Projects we are known for
For the 2006 Google click-fraud settlement we built and deployed the online claims platform managed by Gilardi & Co.: hundreds of thousands of submissions in 22 languages, delivered ahead of schedule. "Completed in 3 weeks and without any bugs we could find, simply amazing." For Rock.com we developed the Connections networking feature. For VQ OrthoCare we built and supported a secure online ordering system that reduced staffing requirements. For Zerowater we rebuilt a home-grown .NET store on LAMP while keeping its fulfillment integration alive. Read the Google, Rock.com, VQ OrthoCare and Zerowater success stories.
How projects work
- Discovery and scope: requirements, integrations and success metrics written down, with a fixed price or a phased plan.
- Design and build: designers and programmers work in sprints with staging reviews you can click through.
- QA and launch: cross-device testing, performance and security checks, redirects and analytics verified before cutover.
- Management: after launch the project moves onto an nTier website management plan so it stays fast, secure and current.
See the solution guides for custom app development, custom design and e-commerce and software development, or request a quote.
Why it matters
Custom software should be an asset, not a liability that only one developer understands. Building with the team that will maintain the code means documentation, monitoring and upgrade paths are designed in from day one.
Our development standards
- Built to be maintained: documented code, version control, staging environments and automated backups from the first commit.
- Secure by default: input validation, prepared statements, role-based access, encrypted secrets and dependency scanning are part of every build.
- Fast by design: performance budgets, modern image and font handling, and Core Web Vitals checked before launch, not after complaints.
- Accessible: semantic markup, keyboard navigation and WCAG 2.2 review so the site works for every visitor and stays compliant.
- Search-ready: clean URLs, redirects from old pages, structured data and analytics configured so a redesign gains rankings instead of losing them.
- Owned by you: code, accounts and documentation are handed over in your name; there is no proprietary platform holding your site hostage.
How is a project priced?
As a fixed price or a phased plan agreed after discovery. Ongoing management after launch is a flat monthly fee.
Which platforms do you build on?
WordPress and WooCommerce, Webflow, Shopify, and custom PHP (Laravel), Node and JavaScript stacks. We choose the platform that fits the requirement, not the other way around.
Can you take over an existing codebase?
Yes. Inheriting and modernizing legacy code is a Genacom specialty; Zerowater's home-grown .NET store and its fulfillment integration is one example.
Will you manage the site after launch?
Yes. Projects move onto an nTier website management plan at launch so the site stays fast, secure and current, with the same team that built it.
Have a build in mind?
One discovery call. A written scope and a fixed price, from the team that will maintain it.