Website Content Updates & Maintenance

Ideal client

Busy departments that publish frequently but lack in-house designers, developers, or WordPress specialists.

What you get

Delivered by Genacom’s in-house team, headquartered in Napa, California and serving clients nationwide — flat monthly pricing, direct expert access, and no surprise hourly invoices.

Why it matters

An out-of-date website tells customers the business is out of date. Wrong prices, stale team pages and broken forms are trust problems, not technical ones. A team that makes changes the same day keeps your site as current as your business.

What content updates and maintenance include

A website is never finished. Prices change, people join and leave, products launch, campaigns need landing pages and the legal team wants a new line in the privacy policy. With Genacom, those requests go to a team that already knows your site and your brand, and they get done the same day in most cases, without a project quote for every change.

• Content changes: new pages, edits, blog posts, product and pricing updates, PDFs, team pages and announcements.
• Design changes: new sections, landing pages, banners, email templates and graphics produced by our designers in your existing design system.
• Development changes: forms, integrations, calculators, small features and bug fixes handled by our programmers.
• Software maintenance: CMS, plugin, theme and dependency updates tested on staging and released on a schedule.
• Quality assurance: every change checked on desktop and mobile, with broken links, forms and tracking verified after each release.
• Accessibility and SEO hygiene: alt text, headings, metadata, redirects and structured data maintained as content changes.

How requests work

Email or call your dedicated engineer. Routine requests are acknowledged the same business day and usually completed the same day; larger changes get a short timeline. Nothing within your plan's monthly allowance is billed per request, and if a request will exceed the allowance we tell you before we start. You never wait on hold, open a ticket with a stranger or explain your site from scratch.

Read how a website management company makes your site worry-free and why presentation and content still decide who converts.

Who this is for

Marketing departments that publish weekly, operations teams that maintain product catalogs, universities and nonprofits with many contributors, and any business that has been waiting three weeks for a freelancer to change a phone number. Content maintenance is one layer of nTier website management, included in every plan. See pricing or the webmaster and design solution guide.

What a typical month includes

• Week 1: the month's content calendar is confirmed, scheduled updates go out and the previous month's report is reviewed with you.
• Ongoing: same-day changes as requests arrive: pricing, team pages, product details, press mentions, new downloads, event pages and campaign landing pages.
• Every release: a designer checks layout on desktop and mobile, a programmer checks forms, tracking and links, and the change is logged for your report.
• Monthly: plugin, theme and framework updates on staging, then production; broken-link and redirect audit; alt text, metadata and structured data maintained on new content.
• Quarterly: a content review with your team: what is out of date, what should be consolidated and what new pages the business needs.

Because the same team handles design, development and maintenance, a request that starts as "change this paragraph" and turns into "we need a new page with a form" does not need a second vendor or a second quote.