Digital Marketing & SEO · On a Managed WebsiteOne team. Zero friction. Marketing that runs on the site we already manage.
Agencies don’t touch servers. Hosting companies don’t touch marketing. Genacom does both: SEO, paid campaigns, social, email and analytics, executed by the engineers who keep your site fast, tracked and converting.
The unified approach at a glance
Close the gap between web management and marketing.
Agencies market and hosts host. Agencies ignore the server, hosts ignore the marketing, and campaigns fall into the gap between them: updates break tracking, landing pages load slowly, forms fail during a launch, and each vendor points at the other.
Genacom closes that gap with one account and one accountable team. Marketers and engineers work on the same site, so every campaign has a technical foundation: SEO and paid ads, analytics and CRO, automation and social, on one flat monthly fee.
- Six channels from one in-house team
- A flat monthly add-on to nTier website management
- Ad accounts, analytics and assets stay in your name
- Monthly reporting tied to leads and revenue
The Genacom staff has given our website a boost in performance, and has increased our user base due to their correcting issues with our page load performance.
Eliminate the silo gap
Marketing and maintenance usually live at two different companies. That gap is where launches break and budgets leak.
Runs the marketing, can’t touch the server
Campaigns go out, but the forms, the tracking code and the page speed belong to somebody else. When the landing page is slow, they open a ticket and wait.
Keeps the server up, can’t touch the marketing
The box stays online, but nobody there knows what a conversion is. When an update silently breaks GA4, it shows up as an empty report a month later.
Does both, in one account
Engineers and marketers work on the same site, in the same account, on the same flat fee. The ad, the page and the server have one owner, so nothing falls in the gap.
Six channels. One accountable team.
Every channel is executed in-house and runs on a site we already keep fast, secure and measured.
Search engine optimization
Technical SEO, content strategy, on-page work, structured data and monthly ranking reports.
Paid campaign management
Google Ads, Microsoft Ads and paid social, landing on pages we build and control.
Social media marketing
Channel strategy, content calendars, creative and reporting, organic and paid.
Email & marketing automation
Lists, templates, workflows and deliverability, managed so the messages actually arrive.
Analytics & attribution
GA4, conversion tracking, call tracking and dashboards that survive every site change.
Conversion rate optimization
Landing-page tests, form improvements and speed work, shipped by the site’s own engineers.
How the growth engine runs
Measured first. Built on a technical foundation. Tied to revenue, not vanity metrics.
- 01
Measure first
Analytics and tracking are audited before a dollar of budget is allocated. If it can’t be measured, it doesn’t launch.
- 02
Technical foundation
Speed, indexing and structured data are handled by the engineers who run the site, not requested from them.
- 03
Strategy tied to revenue
Keywords and channels are chosen by what your customers search for and what your sales team can actually close.
- 04
Execution in-house
Content, landing pages and ads are produced by the Genacom team. No hand-offs to a third vendor, no waiting on someone else’s developer.
- 05
Monthly reporting
Rankings, traffic, leads, cost per lead and revenue, in plain language. Reviewed together every quarter.
- 06
No lock-in
Ad accounts, analytics and every asset stay in your name. Month to month, like everything else we do.
Digital marketing on a managed website, in depth
The detail behind the plan: what each channel covers, how it fits with management and who it suits.
Marketing that runs on a managed website
Most marketing agencies never touch the server, and most hosting companies never touch the marketing. That gap is where campaigns break: landing pages that load slowly, tracking that stops after an update, forms that fail during the launch. Genacom's digital marketing team works inside the same account as the engineers who manage your site, so every campaign lands on a fast, secure, measured page.
- Search engine optimization: technical SEO, content strategy, on-page optimization, structured data and monthly reporting against real rankings and conversions.
- Paid campaign management: Google Ads, Microsoft Ads and paid social planned, built, tested and optimized with landing pages we control.
- Social media marketing: channel strategy, content calendars, creative and reporting for the platforms your customers actually use.
- Email and marketing automation: lists, templates, workflows and deliverability (SPF, DKIM, DMARC) handled alongside the site.
- Analytics and attribution: GA4, conversion tracking, call tracking and dashboards configured correctly and kept working through site changes.
- Conversion rate optimization: landing-page tests, form improvements and speed work that turn existing traffic into more leads.
Why it matters
Traffic is only useful if the site converts it. Marketing that ignores speed, tracking and forms wastes budget; management that ignores marketing leaves growth on the table. One team owning both is the fastest path from a stable site to a growing business.
How it fits with website management
Marketing is an add-on to nTier website management, scoped as a flat monthly amount like everything else we do. Clients typically start with management, then add SEO or paid campaigns once the site is stable and measured. Because one team owns both, there is no finger-pointing when results change: we can see whether it was the ad, the page or the server.
Read our marketing strategy for clients explained and the solution guides for SEO, paid campaigns and social media.
Who this is for
Marketing leaders at medium-sized B2B, e-commerce and professional-service companies who want strategy and execution from one accountable team, with the website itself already handled. See pricing or book a strategy call.
How we work, step by step
- Measure first: analytics, conversion tracking and search console are audited and fixed before a dollar of budget is spent, so results are real.
- Technical foundation: speed, indexing, structured data and internal linking are handled by the engineers who manage the site, as part of the same plan.
- Strategy tied to revenue: keywords, audiences and channels are chosen from what your customers search for and what your sales team can close, not vanity metrics.
- Execution in-house: content, landing pages, ads and creative are produced by Genacom designers and writers who already know your brand.
- Monthly reporting: rankings, traffic, leads, cost per lead and revenue reported in plain language with the next month's plan.
- No lock-in: ad accounts, analytics and content stay in your name; you keep everything if you ever stop.
Read the benefits of a team that understands current marketing trends and social and viral marketing.
Where launches usually break
The same four failures show up whenever marketing and the website belong to different companies.
| Common failure | Genacom unified approach |
|---|---|
| Broken forms during launch | Engineers and marketers work in the same account. Every form is tested before the first ad goes live. |
| Slow-loading landing pages | Marketing runs on a site optimized by in-house developers. Speed is part of the launch checklist, not a ticket. |
| Tracking stops after updates | GA4 and attribution are kept working through every site change, because the team making the change owns the tracking too. |
| Launches wait on developer availability | Landing pages and site changes are built by the same team, on the same plan. No purchase order, no queue. |
Pricing
Flat monthly. Added to management.
Marketing is an add-on to nTier website management, scoped as one flat monthly amount like everything else we do. Ad spend is paid directly to the platforms, in your own accounts.
Best for
Most clients start with management, then add SEO or paid campaigns once the site is stable and measured.
Do I need website management to use your marketing services?
Yes. Marketing runs on an nTier website management plan, because campaigns depend on a fast, secure, measured site, so the site is stable and measured before budget goes in. Most clients add marketing a few months after onboarding.
How is marketing priced?
Like everything at Genacom, as a flat monthly amount scoped to the channels and volume you need. Ad spend is paid directly to the platforms.
Which channels do you manage?
Search engine optimization, Google and Microsoft Ads, paid social, organic social media, email marketing and analytics.
How do you report results?
Monthly reporting against rankings, traffic, leads and revenue in GA4 and your CRM, reviewed on a quarterly strategy call.
Ready to grow on a site that’s already handled?
Tell us where traffic and leads should come from. We’ll scope the channels and send one flat monthly price.